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Currently search engines are text based and are one of the common ways people using a browser locate sites of interest. The words you use on both the front and back ends of your website help major search engines find you.
Search Engine Optimization (SEO) is the process of improving the volume and quality of your website traffic by using specific techniques to improve your site’s search engine rankings. SEO is a cost-effective way to drive valuable traffic from the major search engines like Google and Bing which are the most popular first stops for searching. Search engines are also used through major Internet service provider pages like Yahoo, MSN, and AOL as well as throughout the Internet on even the smallest Web pages.
Search Engine sites have has a typically structured approach to revealing information. A Search Engine Results Page (SERP) displays a list of websites and their addresses. What is being listed are the results from a query that may be defined as keywords. The results page lists Web pages that are connected in some way with those keywords used in the query.
Social Networking sites serve as a form of search engine – through exploring and being informed of your friends’ interests you are passively ‘searching for’ something that may be of interest to you. This is how maximizing Social Networking media becomes part of a total SEO package where applicable.
The engine becomes word-of-mouth.
Business Listings sites can be extremely effective to lead traffic to your website, whether they are industry-specific databases, or local-focused sites such as Yelp, Yahoo! Local, Citysearch or Google’s Local Business Results.
To get a quote on our SEO consulting packages for a new or existing site, or on business listing and/or social networking media development packages, Contact Us.