The Winchester Mystery House is a world-class tourist destination. The stakeholders approached us with a challenging list of objectives. The most important was to visually articulate the tone and heart of the property, which they coined as beautiful, but bizarre. The goal was to showcase the eccentric attention to detail in addition to the perceived paranormal activity. A rich and dynamic user-interface accomplishes this, with a wealth of information in written word and stunning imagery. The project included an original photo shoot and original musical composition.

In addition to the wealth of information, the site also transacts fully scheduled tour tickets, product merchandise and solicits user-generated content. All of this is managed through an online content management system with statistical reporting.

A feature film is in the planning stages. The website needed a level of design quality that would support a major studio film production and its digital marketing efforts. The site would maintain a high level of interest and momentum for customers of the Winchester Mystery House.

La Quinta Arts Foundation uses its website to publicize the many activities, services and benefits it provides to the La Quinta region, and most of all to promote its key annual event – the La Quinta Arts Festival.

LQAF.com makes possible the cultivation of ongoing interest throughout the year with both anticipatory event notices and essential information, articles regarding subsequent developments, ongoing additional web content showcasing artists associated with the Foundation, and resources for artists wishing to participate in opportunities throughout the region.

Through their website, LQAF has transformed their annual real world events into a year-round Virtual Artist Gallery where artists can showcase their work, thereby increasing their visibility with new patrons and bolstering their own online traffic.

Multiple members of the LQAF staff are able to use VeloWare’s custom Content Management System to update their own website – adding new artist profiles, posts, news items, event notices, press releases, newsletter archives, and event photo albums.

The site features a Home Page Promotional Billboard, a Calendar of Events, multiple contact forms to direct contact traffic to the appropriate staff for various topics, a Facebook preview feed, archives for Newsletters and Press Releases, and a Virtual Art Gallery.

• High definition video streaming to preview movie trailers.
• With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
• The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
• It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
• Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

• Paramount Sets a New Marketing Model – IndieWire Blog Network
• …Campaign So Ingenious It’s Scary – Entertainment Weekly
• [Steven Speilberg and...] The Haunted History of ‘Paranormal Activity’ – LA Times – Entertainment
• DIY Marketing: Paranormal Activity – FreeMarket Media Group
• Will Paranormal Activity Teach the Movie Industry a Lesson? – TechDirt
• Paranormal Activity, an Abnormal Success – CBS News – Entertainment
• Paranormal WOM [word-of-mouth] Creates Viral Role Model – Marketing Vox
• Case Study: Paranormal Activity Social Media Success! – Social Media and Digital Marketing Blog

• A unique Video-On-Demand (VOD) system where visitors can select movies, pay for them and watch them streaming…  on demand
• Video trailers and other free video content posted for viewing
• An E-commerce section for selling FMOF memorabilia
• Extensive FMOF branded style guides
• Home Page Preview Feed of site articles with revolving flash imaging
• An advertising management system
• Custom Social Networking Icons – contributing to the FMOF branded web environment
• Customized sub-sections for featured FM columnists – a staff of over 30 writers can maintain separate columns
• A Tag Cloud – an interactively maneuverable cloud of key words used throughout the site; a site visitor can look through the cloud and if they find a term that they’d like to read more about, they can click it and are presented a list of links to  all articles and pages on the site containing that term; the cloud is automatically updated when key words are identified by page and post publishers

La Quinta Arts Foundation required a website to publicize the many activities, services and benefits it provides to the La Quinta region, but most of all promote its key event, the La Quinta Arts Festival.

The LQAF site makes possible the cultivation of ongoing interest throughout the year with both anticipatory notices, articles regarding subsequent developments, and the ongoing increase in web content.

They look to create a showcase which transforms their annual real world event into a year-round virtual artist gallery where featured artists can showcase their best work, keeping in touch with patrons as well as bolstering their own online traffic.

An important feature for an organization such as LQAF is certainly that multiple behind the scenes persons can update the website rather than just one web editor.

As a portfolio website, LQAF.com is enhanced by a randomized flash image header on the home page, made unique by the cut out frame design, conveying artistic sense while showcasing artists pieces and scenes from the foundations events.