La Quinta Arts Foundation uses its website to publicize the many activities, services and benefits it provides to the La Quinta region, and most of all to promote its key annual event – the La Quinta Arts Festival.

LQAF.com makes possible the cultivation of ongoing interest throughout the year with both anticipatory event notices and essential information, articles regarding subsequent developments, ongoing additional web content showcasing artists associated with the Foundation, and resources for artists wishing to participate in opportunities throughout the region.

Through their website, LQAF has transformed their annual real world events into a year-round Virtual Artist Gallery where artists can showcase their work, thereby increasing their visibility with new patrons and bolstering their own online traffic.

Multiple members of the LQAF staff are able to use VeloWare’s custom Content Management System to update their own website – adding new artist profiles, posts, news items, event notices, press releases, newsletter archives, and event photo albums.

The site features a Home Page Promotional Billboard, a Calendar of Events, multiple contact forms to direct contact traffic to the appropriate staff for various topics, a Facebook preview feed, archives for Newsletters and Press Releases, and a Virtual Art Gallery.

• Revolving Home Page Promotion Space
• Custom Social Networking Icons
• Facebook Fan Page Feed
• Internet Listings Summary Page
• Online Product Catalog
• Multiple Photo Portfolios/Galleries
• Four Home Page Feature Article Previews
• Home Page Flash Header with Logo Inclusion

Catherine contracted VeloWare to create a web page that reflects the personality of her store located in Chatsworth, California.  Currently concentrating on building the brick-and-mortar traffic, Catherine was not ready just six months after the store opening to start selling online.  Prohibiting the doubling of data entry  in the future Shopping Cart, VeloWare set up her online product catalog built on an E-Commerce platform.  The site viewer today sees no indication of online purchase opportunity, but Catherine is able to enter her products just once.  Customers can browse her store’s products online before coming into the store – an advantage over her local competition.

CatherinesCakeSupplies.com benefits from VeloWare’s competition research, business listing registration, and social networking profile development – this site not only blows away Los Angeles area cake decoration store websites in terms of design, but we registered the store with all the Internet listings her competition was registered under, plus more, and set up the store’s Facebook fan page.  Her fans post their pictures on the fan page and have a chance to be featured on the store website in it’s Client Cakes Showcase featured article.

Catherine uses her website to nurture the community around her store and decorating classes, and is able to showcase her own cake designs as well.  All of this creates a web presence presenting Catherine as an expert in her field, with a charming and inviting personality that’s ready to help her customers both find what they need and continue to develop their hobby.