• Revolving Home Page Promotion Space
• Custom Social Networking Icons
• Facebook Fan Page Feed
• Internet Listings Summary Page
• Online Product Catalog
• Multiple Photo Portfolios/Galleries
• Four Home Page Feature Article Previews
• Home Page Flash Header with Logo Inclusion

Catherine contracted VeloWare to create a web page that reflects the personality of her store located in Chatsworth, California.  Currently concentrating on building the brick-and-mortar traffic, Catherine was not ready just six months after the store opening to start selling online.  Prohibiting the doubling of data entry  in the future Shopping Cart, VeloWare set up her online product catalog built on an E-Commerce platform.  The site viewer today sees no indication of online purchase opportunity, but Catherine is able to enter her products just once.  Customers can browse her store’s products online before coming into the store – an advantage over her local competition.

CatherinesCakeSupplies.com benefits from VeloWare’s competition research, business listing registration, and social networking profile development – this site not only blows away Los Angeles area cake decoration store websites in terms of design, but we registered the store with all the Internet listings her competition was registered under, plus more, and set up the store’s Facebook fan page.  Her fans post their pictures on the fan page and have a chance to be featured on the store website in it’s Client Cakes Showcase featured article.

Catherine uses her website to nurture the community around her store and decorating classes, and is able to showcase her own cake designs as well.  All of this creates a web presence presenting Catherine as an expert in her field, with a charming and inviting personality that’s ready to help her customers both find what they need and continue to develop their hobby.

• High definition video streaming to preview movie trailers.
• With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
• The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
• It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
• Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

• Paramount Sets a New Marketing Model – IndieWire Blog Network
• …Campaign So Ingenious It’s Scary – Entertainment Weekly
• [Steven Speilberg and...] The Haunted History of ‘Paranormal Activity’ – LA Times – Entertainment
• DIY Marketing: Paranormal Activity – FreeMarket Media Group
• Will Paranormal Activity Teach the Movie Industry a Lesson? – TechDirt
• Paranormal Activity, an Abnormal Success – CBS News – Entertainment
• Paranormal WOM [word-of-mouth] Creates Viral Role Model – Marketing Vox
• Case Study: Paranormal Activity Social Media Success! – Social Media and Digital Marketing Blog

In ac dui ut diam rutrum condimentum. Suspendisse potenti. Morbi urna odio, pretium nec convallis ut, pulvinar nec arcu. Nullam quis leo id velit ultrices vestibulum sit amet eget nibh. Quisque magna magna, hendrerit at laoreet nec, feugiat nec nulla. Pellentesque adipiscing volutpat nisi id pharetra. Donec et convallis tellus. Pellentesque enim nibh, rhoncus commodo commodo at, cursus eu lacus. Pellentesque ante velit, iaculis lacinia eleifend vitae, accumsan eget lorem. Vivamus malesuada fringilla accumsan. In interdum egestas eleifend. Sed varius est eu neque tempus et bibendum neque consectetur.

Widgets (sections) on the home page each have different update styles.  Some are static over time but still editable, like the Welcome Message; some update each time an article of news is written, or a page is added, etc.

A “Currently In Production” widget can keep a client in-the-know of what’s on the production floor.   The “What’s New” widget is a section maintained exclusively by LPT’s marketing department – their posts have a platform that isn’t in the way of staple home page articles, nor up to the minute news  flashes.  Self-updating video gets attention with its own preview feed, pulling the latest videos of Luciano Packaging Technology in action.

Deeper into the site:

• LPT corporate subsidiaries pages maintained within will appear with their own branded style guides (design templates).
• News and press releases feed easy to access for industry press.
• Page sidebars contain Latest News as well as Upcoming Events widgets.

The LQAF site makes possible the cultivation of ongoing interest throughout the year with both anticipatory notices, articles regarding subsequent developments, and the ongoing increase in web content.

They look to create a showcase which transforms their annual real world event into a year-round virtual artist gallery where featured artists can showcase their best work, keeping in touch with patrons as well as bolstering their own online traffic.

An important feature for an organization such as LQAF is certainly that multiple behind the scenes persons can update the website rather than just one web editor.

As a portfolio website, LQAF.com is enhanced by a randomized flash image header on the home page, made unique by the cut out frame design, conveying artistic sense while showcasing artists pieces and scenes from the foundations events.

In ac dui ut diam rutrum condimentum. Suspendisse potenti. Morbi urna odio, pretium nec convallis ut, pulvinar nec arcu. Nullam quis leo id velit ultrices vestibulum sit amet eget nibh. Quisque magna magna, hendrerit at laoreet nec, feugiat nec nulla. Pellentesque adipiscing volutpat nisi id pharetra. Donec et convallis tellus. Pellentesque enim nibh, rhoncus commodo commodo at, cursus eu lacus. Pellentesque ante velit, iaculis lacinia eleifend vitae, accumsan eget lorem. Vivamus malesuada fringilla accumsan. In interdum egestas eleifend. Sed varius est eu neque tempus et bibendum neque consectetur.

In ac dui ut diam rutrum condimentum. Suspendisse potenti. Morbi urna odio, pretium nec convallis ut, pulvinar nec arcu. Nullam quis leo id velit ultrices vestibulum sit amet eget nibh. Quisque magna magna, hendrerit at laoreet nec, feugiat nec nulla. Pellentesque adipiscing volutpat nisi id pharetra. Donec et convallis tellus. Pellentesque enim nibh, rhoncus commodo commodo at, cursus eu lacus. Pellentesque ante velit, iaculis lacinia eleifend vitae, accumsan eget lorem. Vivamus malesuada fringilla accumsan. In interdum egestas eleifend. Sed varius est eu neque tempus et bibendum neque consectetur.

Matt and his assistants post articles with corresponding images – linking to articles and videos from other agents, or even the video itself for viewing within MattEvers.com – while previews to these articles colorfully update the home page.

The home page opens with a video feed viewer with the latest broadcast appearances and as the visitor scrolls down to explore more content treasures, they’ll find a flash driven rotating photo gallery on the side bar with images from Matt’s portfolios deeper within the site.

With a side bar-located Twitter account feed, which he posts to daily during production periods, updates to those in-the-know are literally up-to-the minute.

A preview feed widget featuring the latest posts from Facebook – Matt Evers’ Fan Page – cross-pollinates interest with the popular social networking platform.

Social Networking Icons link to his MySpace page, his YouTube channel, and to Facebook –  both his fan page, as well as a group set up by a dedicated fan to encourage support for a win in his latest ongoing contest.

This site architecture, when regularly maintained as this one is, delivers the client’s personality to the fans, cultivating and maintaining ongoing interest – all while being HIGHLY search engine friendly.