Key features of the site build were a sample menu and a complex listing of catering services and styles. Of course, image presentation would be crucial. The site was designed to present image galleries, both of available offerings and for a look at actual catering events. Later, a blog component was implemented so the client could begin e-publishing favorite recipes, and tips and tricks, helping further brand LA Food Arts as an authority in the catering industry.

Working with VeloWare, LA Food Arts enjoyed an intensive branding experience sensitive to their pace and available time commitment. Site images were obtained both through original photography shoots and client submission. A Facebook page was built and administrative support was provided to the client. Research was performed on competitor strategy. These tactics put VeloWare in a position to advise LA Food Arts on marketing strategy and how best to capitalize on available channels.

A fresh addition to the VeloWare portfolio, LA Food Arts enjoys a bright color scheme, unique vertical menuing system, and clean layout. Explore the site here.

La Quinta Arts Foundation uses its website to publicize the many activities, services and benefits it provides to the La Quinta region, and most of all to promote its key annual event – the La Quinta Arts Festival.

LQAF.com makes possible the cultivation of ongoing interest throughout the year with both anticipatory event notices and essential information, articles regarding subsequent developments, ongoing additional web content showcasing artists associated with the Foundation, and resources for artists wishing to participate in opportunities throughout the region.

Through their website, LQAF has transformed their annual real world events into a year-round Virtual Artist Gallery where artists can showcase their work, thereby increasing their visibility with new patrons and bolstering their own online traffic.

Multiple members of the LQAF staff are able to use VeloWare’s custom Content Management System to update their own website – adding new artist profiles, posts, news items, event notices, press releases, newsletter archives, and event photo albums.

The site features a Home Page Promotional Billboard, a Calendar of Events, multiple contact forms to direct contact traffic to the appropriate staff for various topics, a Facebook preview feed, archives for Newsletters and Press Releases, and a Virtual Art Gallery.

• Revolving Home Page Promotion Space
• Custom Social Networking Icons
• Facebook Fan Page Feed
• Internet Listings Summary Page
• Online Product Catalog
• Multiple Photo Portfolios/Galleries
• Four Home Page Feature Article Previews
• Home Page Flash Header with Logo Inclusion

Catherine contracted VeloWare to create a web page that reflects the personality of her store located in Chatsworth, California.  Currently concentrating on building the brick-and-mortar traffic, Catherine was not ready just six months after the store opening to start selling online.  Prohibiting the doubling of data entry  in the future Shopping Cart, VeloWare set up her online product catalog built on an E-Commerce platform.  The site viewer today sees no indication of online purchase opportunity, but Catherine is able to enter her products just once.  Customers can browse her store’s products online before coming into the store – an advantage over her local competition.

CatherinesCakeSupplies.com benefits from VeloWare’s competition research, business listing registration, and social networking profile development – this site not only blows away Los Angeles area cake decoration store websites in terms of design, but we registered the store with all the Internet listings her competition was registered under, plus more, and set up the store’s Facebook fan page.  Her fans post their pictures on the fan page and have a chance to be featured on the store website in it’s Client Cakes Showcase featured article.

Catherine uses her website to nurture the community around her store and decorating classes, and is able to showcase her own cake designs as well.  All of this creates a web presence presenting Catherine as an expert in her field, with a charming and inviting personality that’s ready to help her customers both find what they need and continue to develop their hobby.

• High definition video streaming to preview movie trailers.
• With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
• The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
• It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
• Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

• Paramount Sets a New Marketing Model – IndieWire Blog Network
• …Campaign So Ingenious It’s Scary – Entertainment Weekly
• [Steven Speilberg and...] The Haunted History of ‘Paranormal Activity’ – LA Times – Entertainment
• DIY Marketing: Paranormal Activity – FreeMarket Media Group
• Will Paranormal Activity Teach the Movie Industry a Lesson? – TechDirt
• Paranormal Activity, an Abnormal Success – CBS News – Entertainment
• Paranormal WOM [word-of-mouth] Creates Viral Role Model – Marketing Vox
• Case Study: Paranormal Activity Social Media Success! – Social Media and Digital Marketing Blog

Widgets (sections) on the home page each have different update styles.  Some are static over time but still editable, like the Welcome Message; some update each time an article of news is written, or a page is added, etc.

A “Currently In Production” widget can keep a client in-the-know of what’s on the production floor.   The “What’s New” widget is a section maintained exclusively by LPT’s marketing department – their posts have a platform that isn’t in the way of staple home page articles, nor up to the minute news  flashes.  Self-updating video gets attention with its own preview feed, pulling the latest videos of Luciano Packaging Technology in action.

Deeper into the site:

• LPT corporate subsidiaries pages maintained within will appear with their own branded style guides (design templates).
• News and press releases feed easy to access for industry press.
• Page sidebars contain Latest News as well as Upcoming Events widgets.