Key features of the site build were a sample menu and a complex listing of catering services and styles. Of course, image presentation would be crucial. The site was designed to present image galleries, both of available offerings and for a look at actual catering events. Later, a blog component was implemented so the client could begin e-publishing favorite recipes, and tips and tricks, helping further brand LA Food Arts as an authority in the catering industry.

Working with VeloWare, LA Food Arts enjoyed an intensive branding experience sensitive to their pace and available time commitment. Site images were obtained both through original photography shoots and client submission. A Facebook page was built and administrative support was provided to the client. Research was performed on competitor strategy. These tactics put VeloWare in a position to advise LA Food Arts on marketing strategy and how best to capitalize on available channels.

A fresh addition to the VeloWare portfolio, LA Food Arts enjoys a bright color scheme, unique vertical menuing system, and clean layout. Explore the site here.