Downstream – The Movie‘s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the ‘Paranormal Activity’ modus operandi.  This film promotion site utilizes the following features:

• High definition video streaming to preview movie trailers.
• With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
• The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
• It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
• Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

• Paramount Sets a New Marketing Model – IndieWire Blog Network
• …Campaign So Ingenious It’s Scary – Entertainment Weekly
• [Steven Speilberg and...] The Haunted History of ‘Paranormal Activity’ – LA Times – Entertainment
• DIY Marketing: Paranormal Activity – FreeMarket Media Group
• Will Paranormal Activity Teach the Movie Industry a Lesson? – TechDirt
• Paranormal Activity, an Abnormal Success – CBS News – Entertainment
• Paranormal WOM [word-of-mouth] Creates Viral Role Model – Marketing Vox
• Case Study: Paranormal Activity Social Media Success! – Social Media and Digital Marketing Blog