Pay Per Click (PPC)
Pay Per Click advertising (also known as ‘Sponsored Listings’, ‘Sponsored Link Advertising’, or ‘Cost Per Click’) on Google AdWords and Microsoft AdCenter enable you to reach consumers who are actively looking for your type of business in the cities you serve: it’s a perfect match! Pay per click advertising allows you to:
- Pay only for clicks from motivated prospective clients: no clicks, no cost
- Control your advertising costs based on your desired budget or seasonal trends
- Be flexible with your message(s) or targeting preferences: you can change/adjust as needed
What’s so popular, and, better yet, profitable, about pay per click advertising is the fact that your ads are only shown when a search matches your specified criteria. In other words, it’s highly targeted and specific; relevancy is everything.
Imagine this: if you are a personal injury lawyer that serves all of Los Angeles, and someone types in ‘dog bite attorney, Santa Monica’, that’s most likely someone who you will want to see your website. On the other hand, if someone searches for ‘pizza parlors, hoboken NJ’, this lies outside the scope of your pay per click advertising campaign so your ad won’t show!
Self Service vs. Managed Service model
It’s no secret: any business owner can sign up for an account with Google and then with Microsoft directly. Once they’ve created an account, they will have create a campaign(s), ads, select keywords, set max bids, daily budgets, etc. While many will be able to get through this process, some with ease, it very often consumes more time, energy, and money than the business owner had imagined! Aside from the time invested in this initial stage, more must be allocated to ensure the campaigns are performing optimally. It can be a very frustrating process.
Most business owners don’t need another time consuming task on their plate; they have a business to run!
This is what makes the fully managed option so attractive. Our team is staffed with Google and Microsoft qualified Campaign Managers whose sole job is to set up and manage pay per click advertising accounts for businesses like yours. Aside from properly setting up an account/campaign for a business (from the get-go), we continue our efforts on an ongoing basis by optimizing (primarily through A/B ad testing) your account to assure it performs efficiently and effectively.
Demonstrating ROI
One of the most important factors that will be on our clients’ minds is return on investment (ROI). Since we know you want to see what your resources are doing for you, we highly believe in demonstrating results. We grant you 24/7 access to monitor the critical aspects of your campaign:
- How many clicks you are receiving – see how many interested visitors are viewing your site as a result of our efforts
- Call tracking/recording – clicks are great; calls are often more important: you’ll see who called and we’ll let you listen in on the call
- Cost per lead – we want your campaign to make good business/financial sense: we’ll do the math for you
Call now for a free cost estimate!
We would welcome the opportunity to speak with you about a custom pay per click advertising campaign for your business. Call us today today for more information, a free cost estimate, or to get started!