VeloWare » branding

Digital Marketing

Web Team — Thu, 04 Feb 2010 00:04:49 +0000

At Veloware we are passionate about the way you do business on the Internet. Our team of professional, experienced Internet marketers can help you achieve success and reach a much wider audience then than you ever expected.

The Internet is evolving and growing day by day. The business world is rapidly changing – where else can you find a wider customer base to sell your product or service?

We can help you by:

targeting your dedicated market
increasing the lead-generation
and, attracting new visitors to your website

…resulting in sky-rocketing traffic, sales and/or followership.

Here is how we can help you increase visibility, build your brand and expand through the power and potential that the Web offers today.

Branding – including website and/or logo design or the more holistic Corporate Identity Package
Domain Acquisition
Social Media &/or Business Listing Profile Development & Marketing
Email Services with your website’s domain address
Newsletter and/or Blog Marketing
Search Engine Optimization (SEO) Consultation, including keyword & current Web presence research
Website Usability Consultation
Content Development Services
Communication Collateral Design – including business cards, stationary & signage
Pay Per Click (PPC) digital advertising setup

Famous Monsters of Filmland

Web Team — Sat, 31 Oct 2009 21:47:12 +0000

One of our most ambitious projects to date during Veloware’s reinvention as a small-to-medium-business digital marketing boutique – Famous Monsters of Filmland includes, but is never limited to, the following features:

A unique Video-On-Demand (VOD) system where visitors can select movies, pay for them and watch them streaming… on demand
Video trailers and other free video content posted for viewing
An E-commerce section for selling FMOF memorabilia
Extensive FMOF branded style guides
Home Page Preview Feed of site articles with revolving flash imaging
An advertising management system
Custom Social Networking Icons – contributing to the FMOF branded web environment
Customized sub-sections for featured FM columnists – a staff of over 30 writers can maintain separate columns
A Tag Cloud – an interactively maneuverable cloud of key words used throughout the site; a site visitor can look through the cloud and if they find a term that they’d like to read more about, they can click it and are presented a list of links to all articles and pages on the site containing that term; the cloud is automatically updated when key words are identified by page and post publishers

Marucchi Wedding

Web Team — Mon, 06 Jul 2009 21:36:06 +0000

A wedding website can be all design, or something quite personal, or in Veloware’s case, both. Veloware builds beautiful custom websites that have the technology and options to make your website very personal, charming the eye, evoking the combined style-personality of the couple, and getting things done, too.

Using the CMS (the content management system), the client had unlimited opportunity to publish pages that instructed, requested, informed and laid down the legends of the soon to be Mr. & Mrs. In this case, they were certainly on a roll, but perhaps their eyes were bigger than their stomachs with regard to how much content they wanted to publish before the wedding. [Recommendation: start a wedding website prior to the last two months before the wedding – you will run out of time!]

The bride’s eyes widened as she exclaimed, “I can post however much I want??” Why yes, oh yes.

“And it’s that easy??” Easy as bridal pie.

MarucchiWedding.com features a flash driven randomizer on the home page header presenting large format images combining pictures of the actual couple, as well as high quality stock images of wedding/bridal photography. The stock images came with the website package and were inspired by the couple’s wedding motifs, style elements and location. And the client can add additional images!

The Marucchi’s went green by not including RSVP cards in their physical invitation mailings. Instead MarucchiWedding.com collected the RSVPs for them and delivered each one to their email inboxes.

Instead of simply linking to their gift registry website – the registry website appears in a window within MarucchiWedding.com, maintaining the ‘branding’ of the client’s website while the visitor spends time in a associate web environment. For a wedding website, this is simply something cool; for a sales or marketing website, keeping your site visitors within your website while they browse another, can be essential.

Instructing friends and family to register for the RSS feed, any posts to MarucchiWedding.com, such as updates to the celebration events, changes to the dress code, or announcing surveys on choosing the cake flavors – all of these were delivered automatically to the RSS subscribers.

Ultimately, a wedding website architected by Veloware is what you make of it – but first, it is inspired by the couple, and along the way there are many tools at their disposal that come standard with the site package, an incredible wedding coordination machine.

P.S. Content Development and Management Services are also available with Veloware – our staff are experienced in wedding site-content development, as well as wedding coordination and photography.