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Downstream – The Movie

Web Team — Sun, 10 Jan 2010 21:54:07 +0000

Downstream – The Movie‘s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the ‘Paranormal Activity’ modus operandi. This film promotion site utilizes the following features:

High definition video streaming to preview movie trailers.
With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

Atlanta Clay

Web Team — Thu, 02 Apr 2009 20:17:00 +0000

Atlanta Clay’s colorfully bright web-front is ideal for promoting and nurturing its community-oriented clay merchandising storefront. This client uses Veloware’s Content Management System to update its own in-store product catalog, communicate blog-style with its customer base, and announce the variety of activities they host at their physical location. The latest Atlanta Clay news automatically refreshes the home page and the site menu is automatically updated by changes made to the catalog – which has its own custom sub-menu.

Veloware contributed Business Listing & Social Networking Development Services and Linking. Buttons throughout the site lead to Atlanta Clay business listings on Google, Yelp, and Yahoo Local; or take fans and friends and followers to MySpace, Facebook and Twitter. These all increase the website’s visibility to the search engines, contributing to the overall goal of Search Engine Optimization. Visitors can register for the site’s RSS feed or add themselves to the mailing list to receive the official Atlanta Clay newsletter as well as special offers for those in the know.

Auction Legacy

Web Team — Sat, 12 Jan 2008 20:13:25 +0000

This site has been architectured specifically for SEO – to pull in browsing persons searching for its key phrases. Not only in the news and articles sections, but also in the site menu layout, key words are intentionally used so that the search engines will rank this site higher for specific types of auctions. Click here for more information on Search Engine Optimization (SEO)

Flash animation drives a home page slide show (updateable by the client), a reminder that there are two types of audiences for your website – both search engines and humans.

It is important first to draw your audience to your page, then to keep them there, heightening their interest in your product, service, or concept to the point of engagement – whether that be a purchase, a contract or a contribution.

Auction Legacy enlisted Veloware’s Corporate Identity Package along with their website build, which included logo and business card design among other communication collateral media.