VeloWare » MySpace

Search Engine Optimization (SEO)

Web Team — Wed, 03 Feb 2010 22:05:41 +0000

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See our ‘What is SEO?’ page by clicking here

You might have heard: online, content is king. Search Engine Optimization (SEO) is the process of improving the volume and quality of your website traffic by using specific techniques to improve your site’s search engine rankings.

The words you use on both the front and back ends of your website help major search engines find you. SEO is a cost-effective way to drive valuable traffic from search engines like Google and Bing and even lesser known engines.

They all use calculations based on what words people search for, against the words the engines are able to detect on your site – plus – the numbers of people who have already visited that site, how many times and how often. Don’t be mislead – just because you can see words on your website does not mean they can be read by search engines. Those eye catching flash intros are the worst culprits in masking your site’s content from the engines.

Delivering your message is not just about publishing what you have to say, but about:

the specific words you use
how they are formatted
where they are used in the structure of your site’s architecture
and how many search engines lead traffic to your website.

VeloWare utilizes the latest ethical website optimization techniques to get your site noticed, including maximizing the impact of your Web Presence with links to all applicable business listings and the social networking sites your business engages.

Every findable word on your site that is
relevant to your service or product
Optimizes your Search Engine Ranking

Internet users report that they hardly ever navigate past the first page of listings during any Internet search – it is the VOLUME and RELEVANCY of your website that brings your ranking to the top.

To get a quote on our SEO consulting packages for a new or existing site, or on Internet listing and/or social networking media development, Contact Us Today.

Downstream – The Movie

Web Team — Sun, 10 Jan 2010 21:54:07 +0000

Downstream – The Movie‘s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the ‘Paranormal Activity’ modus operandi. This film promotion site utilizes the following features:

High definition video streaming to preview movie trailers.
With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially – word-of-mouth.
The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.
It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.
Downstream’s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.

‘Paranormal Activity’ - The Marketing Model

Atlanta Clay

Web Team — Thu, 02 Apr 2009 20:17:00 +0000

Atlanta Clay’s colorfully bright web-front is ideal for promoting and nurturing its community-oriented clay merchandising storefront. This client uses Veloware’s Content Management System to update its own in-store product catalog, communicate blog-style with its customer base, and announce the variety of activities they host at their physical location. The latest Atlanta Clay news automatically refreshes the home page and the site menu is automatically updated by changes made to the catalog – which has its own custom sub-menu.

Veloware contributed Business Listing & Social Networking Development Services and Linking. Buttons throughout the site lead to Atlanta Clay business listings on Google, Yelp, and Yahoo Local; or take fans and friends and followers to MySpace, Facebook and Twitter. These all increase the website’s visibility to the search engines, contributing to the overall goal of Search Engine Optimization. Visitors can register for the site’s RSS feed or add themselves to the mailing list to receive the official Atlanta Clay newsletter as well as special offers for those in the know.

Matt Evers

Web Team — Sun, 22 Apr 2007 19:38:22 +0000

This athletic entertainer and personality needed a site which consolidates his publicity and public web presence. Matt Evers.com nurtures interest in Matt Evers-the-celebrity/personality by providing a one-stop-shop for fans to catch the very latest of what’s up with Matt Evers.

Matt and his assistants post articles with corresponding images – linking to articles and videos from other agents, or even the video itself for viewing within MattEvers.com – while previews to these articles colorfully update the home page.

The home page opens with a video feed viewer with the latest broadcast appearances and as the visitor scrolls down to explore more content treasures, they’ll find a flash driven rotating photo gallery on the side bar with images from Matt’s portfolios deeper within the site.

With a side bar-located Twitter account feed, which he posts to daily during production periods, updates to those in-the-know are literally up-to-the minute.

A preview feed widget featuring the latest posts from Facebook – Matt Evers’ Fan Page – cross-pollinates interest with the popular social networking platform.

Social Networking Icons link to his MySpace page, his YouTube channel, and to Facebook – both his fan page, as well as a group set up by a dedicated fan to encourage support for a win in his latest ongoing contest.

This site architecture, when regularly maintained as this one is, delivers the client’s personality to the fans, cultivating and maintaining ongoing interest – all while being HIGHLY search engine friendly.