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	<title>VeloWare &#187; upcoming events</title>
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	<description>Website Content Management Solutions</description>
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		<title>Downstream &#8211; The Movie</title>
		<link>http://www.veloware.com/downstream-the-movie/</link>
		<comments>http://www.veloware.com/downstream-the-movie/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 21:54:07 +0000</pubDate>
		<dc:creator>Web Team</dc:creator>
				<category><![CDATA[Entertainment WebSites]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Portfolio WebSites]]></category>
		<category><![CDATA[calendar of events]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[high definition video]]></category>
		<category><![CDATA[image gallery]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[page template]]></category>
		<category><![CDATA[photo album]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking icons]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[upcoming events]]></category>
		<category><![CDATA[video streaming]]></category>
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		<guid isPermaLink="false">http://www.veloware.com/?p=251</guid>
		<description><![CDATA[Downstream &#8211; The Movie&#8216;s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the &#8216;Paranormal Activity&#8217; modus operandi.  This film promotion site utilizes the following features:

High definition video streaming to preview movie trailers.
With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage [...]]]></description>
			<content:encoded><![CDATA[<p><em>Downstream &#8211; The Movie</em>&#8216;s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the <em>&#8216;<a href="#PA Articles">Paranormal Activity&#8217;</a></em><a href="#PA Articles"> modus operandi</a>.  This film promotion site utilizes the following features:</p>
<ul>
<li>High definition video streaming to preview movie trailers.</li>
<li>With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially &#8211; <em>word-of-mouth</em>.</li>
<li>The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.</li>
<li>It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.</li>
<li>Downstream&#8217;s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.</li>
</ul>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p><em>&#8216;<strong>Paranormal Activity&#8217; </strong></em><strong>- The Marketing Model</strong></p>
<ul>
<li><a href="http://blogs.indiewire.com/thompsononhollywood/2009/10/15/with_paranormal_activity_paramount_sets_new_marketing_model/">Paramount Sets a New Marketing Model</a> &#8211; <strong><a href="http://www.indiewire.com/">IndieWire Blog Network</a></strong></li>
<li><a href="http://movie-critics.ew.com/2009/10/07/paranormal-activity-marketing-campaign/">&#8230;Campaign So Ingenious It&#8217;s Scary</a> &#8211; <strong><a href="http://www.ew.com/">Entertainment Weekly</a></strong></li>
<li><a href="http://articles.latimes.com/2009/sep/20/entertainment/ca-paranormal20">[Steven Speilberg and...] The Haunted History of &#8216;Paranormal Activity&#8217;</a> &#8211; <strong><a href="http://www.latimes.com/entertainment/news/">LA Times &#8211; Entertainment</a></strong></li>
<li><a href="http://www.freemarketmediagroup.com/internet-marketing/marketing-promotion/diy-marketing-paranormal-activity/">DIY Marketing: Paranormal Activity</a> &#8211; <strong><a href="http://www.freemarketmediagroup.com/internet-marketing/marketing-promotion/diy-marketing-paranormal-activity/">FreeMarket Media Group</a></strong></li>
<li><a href="Will 'Paranormal Activity' Teach The Movie Industry A Lesson?">Will Paranormal Activity Teach the Movie Industry a Lesson?</a> &#8211; <strong><a href="http://www.techdirt.com/index.php">TechDirt</a></strong></li>
<li><a href="http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml">Paranormal Activity, an Abnormal Success</a> &#8211; <strong><a href="http://www.cbsnews.com/sections/entertainment/main207.shtml?tag=hdr;cnav">CBS News &#8211; Entertainment</a></strong></li>
<li><a href="http://www.marketingvox.com/paranormal-wom-creates-viral-role-model-045507/">Paranormal WOM [<em>word-of-mouth</em>] Creates Viral Role Model</a> &#8211; <strong><a href="http://www.marketingvox.com/paranormal-wom-creates-viral-role-model-045507/">Marketing Vox</a></strong></li>
<li><a href="http://www.soravjain.com/2009/10/case-study-paranormal-activity-social.html">Case Study: Paranormal Activity Social Media Success!</a> &#8211; <strong><a href="http://www.soravjain.com/">Social Media and Digital Marketing Blog</a></strong></li>
</ul>
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		</item>
		<item>
		<title>Luciano Packaging Technology</title>
		<link>http://www.veloware.com/luciano-packaging-technology/</link>
		<comments>http://www.veloware.com/luciano-packaging-technology/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 21:41:40 +0000</pubDate>
		<dc:creator>Web Team</dc:creator>
				<category><![CDATA[Corporate WebSites]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Portfolio WebSites]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[branded style guide]]></category>
		<category><![CDATA[corporate design]]></category>
		<category><![CDATA[editable]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[latest news]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[preview feed]]></category>
		<category><![CDATA[self-updating]]></category>
		<category><![CDATA[showcase]]></category>
		<category><![CDATA[technology-theme]]></category>
		<category><![CDATA[upcoming events]]></category>
		<category><![CDATA[widget/component]]></category>

		<guid isPermaLink="false">http://www.veloware.com/?p=231</guid>
		<description><![CDATA[LPT has a corporate and technology themed website that is a showcase for their manufacturing machinery products.  The shifting flash images that head up the home page can be updated by the client by tying in static pages or even article posts.
Widgets (sections) on the home page each have different update styles.  Some are static [...]]]></description>
			<content:encoded><![CDATA[<p>LPT has a corporate and technology themed website that is a showcase for their manufacturing machinery products.  The shifting flash images that head up the home page can be updated by the client by tying in static pages or even article posts.</p>
<p>Widgets (sections) on the home page each have different update styles.  Some are static over time but still editable, like the Welcome Message; some update each time an article of news is written, or a page is added, etc.</p>
<p>A “Currently In Production” widget can keep a client in-the-know of what’s on the production floor.   The “What’s New” widget is a section maintained exclusively by LPT’s marketing department – their posts have a platform that isn’t in the way of staple home page articles, nor up to the minute news  flashes.  Self-updating video gets attention with its own preview feed, pulling the latest videos of Luciano Packaging Technology in action.</p>
<p>Deeper into the site:</p>
<ul>
<li>LPT corporate subsidiaries pages maintained within will appear with their own branded style guides (design templates).</li>
<li>News and press releases feed easy to access for industry press.</li>
<li>Page sidebars contain Latest News as well as Upcoming Events widgets.</li>
</ul>
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