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	<title>VeloWare &#187; video streaming</title>
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	<description>Website Content Management Solutions</description>
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		<title>Downstream &#8211; The Movie</title>
		<link>http://www.veloware.com/downstream-the-movie/</link>
		<comments>http://www.veloware.com/downstream-the-movie/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 21:54:07 +0000</pubDate>
		<dc:creator>Web Team</dc:creator>
				<category><![CDATA[Entertainment WebSites]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Portfolio WebSites]]></category>
		<category><![CDATA[calendar of events]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[high definition video]]></category>
		<category><![CDATA[image gallery]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[page template]]></category>
		<category><![CDATA[photo album]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking icons]]></category>
		<category><![CDATA[style guide]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[upcoming events]]></category>
		<category><![CDATA[video streaming]]></category>
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		<guid isPermaLink="false">http://www.veloware.com/?p=251</guid>
		<description><![CDATA[Downstream &#8211; The Movie&#8216;s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the &#8216;Paranormal Activity&#8217; modus operandi.  This film promotion site utilizes the following features:

High definition video streaming to preview movie trailers.
With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage [...]]]></description>
			<content:encoded><![CDATA[<p><em>Downstream &#8211; The Movie</em>&#8216;s production company has gone directly to the online and off Sci-Fi community with their film, seeking to generate groundswell in the <em>&#8216;<a href="#PA Articles">Paranormal Activity&#8217;</a></em><a href="#PA Articles"> modus operandi</a>.  This film promotion site utilizes the following features:</p>
<ul>
<li>High definition video streaming to preview movie trailers.</li>
<li>With added Facebook, Twitter, MySpace and Flickr icons, DownstreamTheMovie.com takes full advantage of links to Social Media as well as other links to and from other websites to maximize SEO and especially &#8211; <em>word-of-mouth</em>.</li>
<li>The home page bustles with activity as widgets preview the latest posts on Downstream’s Twitter account, Facebook Fan Page, and Flickr photo albums.</li>
<li>It has an updateable calendar referencing real world film release events and a link to online ticket sales at Fandango.</li>
<li>Downstream&#8217;s inner pages benefit from portfolio style guides (page template) to present its event image galleries as well as a Cast/Character Gallery.</li>
</ul>
<p><br class="spacer_" /></p>
<p><br class="spacer_" /></p>
<p><em>&#8216;<strong>Paranormal Activity&#8217; </strong></em><strong>- The Marketing Model</strong></p>
<ul>
<li><a href="http://blogs.indiewire.com/thompsononhollywood/2009/10/15/with_paranormal_activity_paramount_sets_new_marketing_model/">Paramount Sets a New Marketing Model</a> &#8211; <strong><a href="http://www.indiewire.com/">IndieWire Blog Network</a></strong></li>
<li><a href="http://movie-critics.ew.com/2009/10/07/paranormal-activity-marketing-campaign/">&#8230;Campaign So Ingenious It&#8217;s Scary</a> &#8211; <strong><a href="http://www.ew.com/">Entertainment Weekly</a></strong></li>
<li><a href="http://articles.latimes.com/2009/sep/20/entertainment/ca-paranormal20">[Steven Speilberg and...] The Haunted History of &#8216;Paranormal Activity&#8217;</a> &#8211; <strong><a href="http://www.latimes.com/entertainment/news/">LA Times &#8211; Entertainment</a></strong></li>
<li><a href="http://www.freemarketmediagroup.com/internet-marketing/marketing-promotion/diy-marketing-paranormal-activity/">DIY Marketing: Paranormal Activity</a> &#8211; <strong><a href="http://www.freemarketmediagroup.com/internet-marketing/marketing-promotion/diy-marketing-paranormal-activity/">FreeMarket Media Group</a></strong></li>
<li><a href="Will 'Paranormal Activity' Teach The Movie Industry A Lesson?">Will Paranormal Activity Teach the Movie Industry a Lesson?</a> &#8211; <strong><a href="http://www.techdirt.com/index.php">TechDirt</a></strong></li>
<li><a href="http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml">Paranormal Activity, an Abnormal Success</a> &#8211; <strong><a href="http://www.cbsnews.com/sections/entertainment/main207.shtml?tag=hdr;cnav">CBS News &#8211; Entertainment</a></strong></li>
<li><a href="http://www.marketingvox.com/paranormal-wom-creates-viral-role-model-045507/">Paranormal WOM [<em>word-of-mouth</em>] Creates Viral Role Model</a> &#8211; <strong><a href="http://www.marketingvox.com/paranormal-wom-creates-viral-role-model-045507/">Marketing Vox</a></strong></li>
<li><a href="http://www.soravjain.com/2009/10/case-study-paranormal-activity-social.html">Case Study: Paranormal Activity Social Media Success!</a> &#8211; <strong><a href="http://www.soravjain.com/">Social Media and Digital Marketing Blog</a></strong></li>
</ul>
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		<item>
		<title>Matt Evers</title>
		<link>http://www.veloware.com/matt-evers/</link>
		<comments>http://www.veloware.com/matt-evers/#comments</comments>
		<pubDate>Sun, 22 Apr 2007 19:38:22 +0000</pubDate>
		<dc:creator>Web Team</dc:creator>
				<category><![CDATA[Entertainment WebSites]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Personality WebSites]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Portfolio WebSites]]></category>
		<category><![CDATA[cross-pollinate interest]]></category>
		<category><![CDATA[cultivation of interest]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[image gallery]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[preview feed]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[site architecture]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking icons]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video streaming]]></category>
		<category><![CDATA[Web presence]]></category>
		<category><![CDATA[widget/component]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.veloware.com/?p=146</guid>
		<description><![CDATA[This athletic entertainer and personality needed a site which consolidates his publicity and public web presence.  Matt Evers.com nurtures interest in Matt Evers-the-celebrity/personality by providing a one-stop-shop for fans to catch the very latest of what’s up with Matt Evers.
Matt and his assistants post articles with corresponding images – linking to articles and videos from [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">This athletic entertainer and personality needed a site which consolidates his publicity and public web presence.  Matt Evers.com nurtures interest in Matt Evers-the-celebrity/personality by providing a one-stop-shop for fans to catch the very latest of what’s up with Matt Evers.</p>
<p style="text-align: justify;">Matt and his assistants post articles with corresponding images – linking to articles and videos from other agents, or even the video itself for viewing within MattEvers.com &#8211; while previews to these articles colorfully update the home page.</p>
<p style="text-align: justify;">The home page opens with a video feed viewer with the latest broadcast appearances and as the visitor scrolls down to explore more content treasures, they’ll find a flash driven rotating photo gallery on the side bar with images from <a href="http://www.mattevers.com/gallery/">Matt’s portfolios deeper within the site</a>.</p>
<p style="text-align: justify;">With a side bar-located Twitter account feed, which he posts to daily during production periods, updates to those in-the-know are literally up-to-the minute.</p>
<p style="text-align: justify;">A preview feed widget featuring the latest posts from Facebook &#8211; Matt Evers’ Fan Page &#8211; cross-pollinates interest with the popular social networking platform.</p>
<p style="text-align: justify;">Social Networking Icons link to his MySpace page, his YouTube channel, and to Facebook &#8211;  both his fan page, as well as a group set up by a dedicated fan to encourage support for a win in his latest ongoing contest.</p>
<p style="text-align: justify;">This site architecture, when regularly maintained as this one is, delivers the client’s personality to the fans, cultivating and maintaining ongoing interest – all while being HIGHLY search engine friendly.</p>
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